Hello! I am Jana. Analyst and Designer based in Stockholm.

Design-focused insights professional with 8+ years combining analytics, and product design to improve and create amazing user experiences. Experienced in translating user insights and data into testable concepts, prototypes, and experiments within fast-paced, cross-functional and international teams. Delivered user-focused dashboard apps for Klarna Bank AB and H&M Group (1000+ DAU), as well as a smoothened Tetra Pak global app experience and an AI agent framework with a hands-on as well as leadership, proactive approach to taking ideas from insight to execution.

Introduction and my approach

Client Reviews

“A standout contribution was her leadership in our cross-app user experience opimization initiative, a project she structured and drove from inception to delivery.” 

— Björn Persson, Product Owner Remote Support Platform and Hamza Nadeem, Product Owner Knowledge Base for Remote Service, Tetra Pak

“Jana’s ability to plan prioritize and deliver in her assignments have all contributed significantly […] Jana is also a teamplayer and appreciated by her colleagues and cares about the athmosphere in her team.” 

— Amit Agnihotri, Analytics Director, Klarna Bank AB

“Jana has been a pragmatic and solution-oriented consultant, contributing significantly to the initiatives One Data Layer and Control Room with a good eye for the bigger picture, while also being able to dive into details and connecting the dots. Throughout the collaboration, she has consistently demonstrated a helpful and respectful attitude, making her a valued partner in a complex transformation. Based on our experience, we would absolutely recommend her for future engagements.”

— Wilhelm Schulz, Head of Risk Reporting and Analytics Economic Crime Prevention, Swedbank

Selected Projects

June 2024 - June 2025

UX Design and Analytics Consultant Global App Experience

Link to case study

Tetra Pak, Remote/Malmö/Stockholm, Sweden

  • Led the development of a UX strategy for a customer AI agent, driving a seamless and user-centric experience.

  • Designed the UX metrics framework for Tetra Pak Services apps, enabling data-driven decision-making and continuous optimization.

  • Conducted in-depth consumer behavior analysis to develop engagement strategies and enhance overall user experience.

  • Defined and mapped the user journey for an existing service agent tool, providing strategic recommendations for optimization.

  • Developed educational assets (videos & manuals) to enhance user adoption, onboarding, and engagement.

Customer Journey Mapping, Data-driven decision making, Information Architecture, Instructional Design, Interaction design, User engagement, User Research, User testing, UX metrics, UX Strategy

 

February 2021 - October 2022

Senior Analyst and Designer Customer Growth and Loyalty

Link to case study

Klarna Bank AB, Stockholm, Sweden

  • Reported customer insights to CMO and CPO, supporting Klarna launch in 19 new markets, resulting in 22m monthly active users (+30% YoY), 150m active users globally (+60% YoY) and +120% YoY growth in marketing revenue.                                 

  • Led a team of four analysts, responsible for all consumer analytics such as user insight and segmentations, user- journeys, A/B tests, or calculating lifetime value.                                    

  • Led a team of dashboard developers in designing and conducting user research (interviews, creating personas).

  • Partnered with critical stakeholders and introduced a company-wide growth customer metrics structure and dashboard app to increase alignment and focus on KPIs.

A/B tests, Customer insights, Dashboard development, Data Analytics, KPIs Development, Market analysis, Metrics, Personas, Product Strategy, Stakeholder engagement, Stakeholder Management, Team Leadership, User Research

 

September 2018 - February 2021

Business Intelligence Analyst and Designer Global Assortment

H&M GBC AB, Stockholm, Sweden

  • Leveraged SQL, Figma, Power BI and Design Thinking to build a flexible data visualization tool that streamlined business reporting across 30+ countries and contributed to an annual revenue increase of +11% YoY.                                    

  • Led a team of 8 Business Controllers to create story maps.                                    

  • Spearheaded workshop sessions resulting in 1000+ DAUs.

Business Intelligence, Data Visualization, Design thinking, Figma, PowerBI, SQL, Team Leadership, Workshop Facilitation

Get in Touch.